Formulated
for Balance
Intentional is more than just a supplement brand, it’s a philosophy.
We believe in the power of intentional supplementation to enhance well-being. Our mission is to empower individuals to take control of their health by providing high-quality, science-backed supplements that work in harmony with their bodies.
Balance what we’re taking, to how our body feels.
From Biotech
to Intentional Wellness
I’m Fengru, and Intentional was born from my own health journey.
As a biotech startup founder, I thought my busy schedule, constant travel, and jet lag were the reasons for my relentless fatigue. When I was rejected from donating blood due to low iron levels, I realized my body had been signaling a deeper imbalance all along.
Traditional iron supplements caused my body to overload with iron and had unpleasant side effects, such as bloating and constipation. That’s when I realized that while iron intake was important, iron regulation was more important.
Through my work in TurtleTree working with scientists and experts in the field of dairy, I was amazed at the diverse functionality of each individual component. Natural emulsifiers, essential amino acids for muscle building, caseins that give mozzarella its stretch, and, to my surprise, lactoferrin—a powerful protein that directly addressed my iron deficiency.
Inspired by its potential, I wanted to share the benefits with the people around me! That's how Intentional was born. As our first product, we're now bringing you IronKind—a precision-fermented lactoferrin supplement designed to improve iron balance without discomfort.
Sometimes, the most unintentional journeys lead us to exactly what we were always intended to do.